Anđela Šormaz

Tourism Researcher and Development Consultant

I am a passionate advocate of the preservation of our heritage as encounter of people, nature and culture, experienced in tourism and heritage development, communication, and management.

I am a founder and CEO of DigiCal Innolab in tourism and heritage based in Belgrade, Serbia. During the past few years, I have been collaborating on research projects with universities, institutions, and companies engaging in the field of tourism and heritage.

As a scientific collaborator at the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage sites (Lugano, Switzerland) and a collaborator at Innoreg SAGL (Morcote, Switzerland), I have authored publications related to tourism in heritage sites and other protected areas, developed a methodology to analyze and monitor flows of visitors in protected areas, contributed to the lectures “Tourism and World Heritage” held at USI-University della Svizzera italiana, and held presentations at international conferences and seminars.